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Editorial

Covering All Aspects of the Coatings Industry

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By: KERRY PIANOFORTE

Editor, Coatings World, Coatings World

The May issue of Coatings World covers a lot of ground related to the paint and coatings industry.  From aerospace coatings, to color trends and the latest biocides technologies and lab and testing equipment, we have it covered.

On the coatings side our “Aerospace Coatings Market” (page 26) article contains insights from key players in the market. According to Daniela Vlad, BU director Aerospace Coatings at AkzoNobel, “the market has intrinsic growth potential  and we will benefit from that growth. Growth in aerospace is being driven by an emergent middle class in emerging economies and more and more people being able to travel for leisure. Various airlines will try to adapt their strategy to tap this demand. This translates into demand for aircraft and associated services. We expect this trend to continue.”

“Another driver is the need for coatings with superior, enhanced properties which can provide both economic value to the customers – better throughput times, lower weigh – and meet sustainability and environmental needs,” Vlad added. This article contains information on the latest aerospace offerings from PPG, Sherwin-Williams and AkzoNobel.

This year our color trends feature was written by PPG color expert, Dee Schlotter. “Discovering the Best Colors for our Customers:  PPG Global Color Trending Service” (page 30).  According to Schlotter, societal events have a huge impact on the colors that consumers feel comfortable selecting and buying.  “Colors become popular and resonate with customers because of what is happening in society at that particular time, demographic profiles that tug on customers’ memories and generational events and geographical influences,” she added.

Interested in the latest biocides technologies or testing and laboratory equipment offerings? Check out associate editor Bridget Klebaur’s “Biocides Update” (page 32) and “Lab/Testing Equipment Directory” (page 34).

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